Company digitalisation is the best way to re-launch a business after such a long and difficult period of economic downturn, like the one we have recently experienced. Embracing a new, more dynamic and advantageous business model, can really help businesses, including small and medium ones.
Considering that the benefits of digital have now become apparent to everyone, the idea of making such a change should not cause trepidation. In order to update the business strategy without taking any significant risk, it is sufficient to focus on the right priorities and take one step at a time in the right direction.
The broader concept of company digitalisation
One of the factors limiting the transfer to digital in Italy, is the old-fashioned mind-set of many entrepreneurs (often due to a lack of knowledge or limited amount of information regarding this subject). Too many companies still use analogue technology and are therefore unable to fully appreciate the enormous advantages of a total digital transformation.
Many small and medium companies who have been operating for years, continue to base their production on obsolete instruments. It is not only a question of machinery, but also of complex production methods and poor communication strategies, effectively obstructing the path to achieving their full potential.
Although many company owners confuse digital with the simple using a computer to write electronic documents instead of paper ones, the concept is actually much broader and involves practically every aspect of the company.
Company digitalisation involves a complete and global transformation of all company departments; from production methods, management and interaction with clients, to internal communications and marketing.
Every aspect must be re-considered within a ‘smart’ context, so that it can be used in any place and at any time, overcoming the limitations of time and physical space. This enables the company to approach its business with new solutions, which are cheaper and undoubtedly less restrictive than the traditional analogue method.
Where to start with company digitalisation
The first step when converting a business to digital is to make a list of priorities. Identifying the main points that require immediate attention allows the company to plan efficiently and make the most of available resources.
Requesting expert advice in order to identify the objectives to be achieved (based on the priorities themselves), is a good way of optimising time, investment and costs. With a solid strategy, the company can go ahead and choose the best software and hardware and other suitable options.
Through external consultation, it is also possible to identify any specific requirements a company may have. This implies the development of ad hoc applications to meet those specific needs and the adoption of management systems which can be easily added to those already in use.
Revising and re-considering the architecture of company IT systems is another crucial step in efficient digital transformation. Isolated infrastructures should be rejected in favour of server or cloud based solutions, manageable via web browser from any location. Other hybrid alternatives can be equally valid, according to the objectives to be achieved.
An open-minded approach, enables (even less well-informed) entrepreneurs to achieve total company digitalisation and benefit from all the advantages it brings. Embracing this evolution signifies regaining a competitive edge, thanks to adequate methods and instruments.
Translated by Joanne Beckwith