About Alice Sommacal
Posts by Alice Sommacal:
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- HVAC Industry Insights
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Digital streaming is a process which allows users to access content such as music, film or other media, via an internet connection. This new system is slowly replacing the physical possession of CD’s and DVD’s, including digital licences purchased from online stores.
The term hyperconvergence refers to the option to concentrate various virtual aspects (including resources such as calculation, memorisation, networking and virtualisation) within a single management software architecture, by installing everything onto a single piece of hardware, known as an appliance.
Does AI manipulate the users who interact with it? Are these new technologies really capable of influencing the choices and decisions of human beings? What can we expect from the future development of ever more complex systems and how will they interact with man?
The evolution computers have undergone since the sixties has been mind-blowing. They have transformed from huge machines that occupied entire rooms, to miniaturised, portable devices with an infinitely superior calculation capacity.
It would seem that over the last two years the smartphone market has reached a point of absolute saturation, with a remarkable decline in sales. How did we get to this point? Can we expect a future upturn, or is the current decline irreversible?
The function of antivirus and antimalware is usually carried out by security software, whose main task is to ensure that the computer is not affected by malicious programs. As even the least knowledgeable user knows, there are many versions of this software available both for purchase and free, so that gives rise to the question: which to choose?
The introduction of AI into the workplace has been underway for some time. Artificial Intelligence is used to supervise electrical plants and energy supplies and to provide assistance to doctors during delicate operations, as well as to manage content on social networks.
The term sentiment analysis refers to the process of gathering data relating to the various emotions expressed by users towards a specific target of products, services, social media posts, brands or people. Such reactions are fundamental in determining the online reputation of any element subject to analysis and they are of immense value during the planning phase of marketing strategies.
Before discussing social selling, it is important to remember that that term is not a synonym for social media marketing. It is in fact a strategy which involves sales staff building direct interaction with prospective clients, while not only answering their questions but also offering them published content until that potential client feels ready to make a purchase.
Tech Intensity is a concept first developed and launched by certain key figures in the IT industry; its main focus is on company digitalisation. It is based on the principle that only by embracing technology and promoting its development can a business remain competitive in future markets.