Customer care: is automated better?
Quality customer care is crucial for companies wishing to maintain an effective market presence. The automation of this service has been a subject of debate for some time. In order to be successful in this, the ability to listen to clients must be perfected, while careful attention must be paid to indicators like repeated questions, negative feedback on social network pages and the termination of calls. By proceeding in such a way, it becomes possible to anticipate your target’s needs and build the foundations for new forms of contact.
