Tech Intensity is a concept first developed and launched by certain key figures in the IT industry; its main focus is on company digitalisation. It is based on the principle that only by embracing technology and promoting its development can a business remain competitive in future markets.
Tech intensity as an engine for growth
The largescale use of technology and digitalisation is not sufficient to make a company competitive. Instead, a company should be prepared to invest in the technology it uses, thereby improving and developing it so that it evolves, constantly recreating itself and serving the business more efficiently.
This seemingly complex theory is at the basis of tech intensity and is actually very simple to follow, as all it does is bring together tech adoption (technology use) and tech capability (the potential for technological development).
There are two other crucial tips regarding tech intensity, which every business hoping to embrace the digital concept fully should bear in mind:
- The first is never lose sight of what makes the company unique and focus efforts and resources on emphasising that particular aspect;
- The second is take great care when choosing business partners.
By following these simple guidelines, companies are almost certain to gain a competitive edge, according to leading IT figures. Growth estimates can be easily quantified according to the company’s investment in digital.
Examples of new technologies stemming from tech intensity
The concept of tech intensity may seem rather random at first glance, due to the fact that it is the result of a blending of different approaches to be used in company processes. There are however some concrete examples of large companies which, by following the simple guidelines mentioned above, have succeeded in constructing their evolution independently.
One well-known car manufacturer has invested heavily in a so-called ‘intelligent agent’: an artificial intelligence system designed to assist during driving and provide company for the driver, while it continues to ‘learn’ thanks to data sharing on cloud.
Another company, in the food sector, is using AI in processes relating to the monitoring and classification of corn. By connecting the system to an IoT platform, it facilitates the identification of potential toxins found in the ears of corn and constantly monitors the supply chain from harvesting to the consumer.
The clothing industry is also working busily on introducing intelligent technology into its stores, both on- and offline. One example is Magic Mirror, a mirror fitted inside a shop, which is able to identify the client who is using it and provide advice in real time, according to their style preferences.
Tech intensity however, does not only involve technological evolution as an end in itself, as one of its primary focuses is IT security. It is impossible to plan digital evolution without first being well-protected from hacker attacks, data theft and such like. That is why some of the AI mentioned above is also extensively used in cyber security.
In conclusion, it may be affirmed that any company, however remote its origins and operations may seem from the IT world, can and must reap the benefits of digitalisation. Tech Intensity is open to all and it represents the future of the global market.
Translated by Joanne Beckwith