Articles

The term sentiment analysis refers to the process of gathering data relating to the various emotions expressed by users towards a specific target of products, services, social media posts, brands or people. Such reactions are fundamental in determining the online reputation of any element subject to analysis and they are of immense value during the planning phase of marketing strategies.

Before discussing social selling, it is important to remember that that term is not a synonym for social media marketing. It is in fact a strategy which involves sales staff building direct interaction with prospective clients, while not only answering their questions but also offering them published content until that potential client feels ready to make a purchase.

The acronym BYOD stands for ‘Bring Your Own Device’. This practice is relatively recent and it allows staff to use their own mobile devices to carry out their duties in the workplace.

Tech Intensity is a concept first developed and launched by certain key figures in the IT industry; its main focus is on company digitalisation. It is based on the principle that only by embracing technology and promoting its development can a business remain competitive in future markets.

Data backup helps users to save photos, videos, contacts and all the other precious information that is usually crammed into mobile devices which are widely used in daily life. Some recent surveys have however found that a large proportion of people have a conflicting relationship with file saving, including a sizeable number of users who are completely unaware of what it involves

Contrary to what people might think, the idea of women in IT is part of a strong tradition with long-established roots: in fact, many members of the ‘fair sex’ have made notable contributions, which have enabled technological development resulting in the creation of many devices in daily use

A web responsive site is characterised by a design which enables the layout to adapt to different resolutions. Thanks to this approach, users can access the same standard of quality whether on a desktop, smartphone screen or tablet.

Thanks to NFC technology, smartphone payments have been a part of many people’s daily lives for some time. Our smartphones can be used like virtual wallets. All you have to do is swipe your phone across the screen of a POS contactless reader to make payments: no need to even take your credit card out of your wallet.

Nowadays, it is almost impossible to imagine our daily lives without the mobile apps we use to read the latest news and to make purchases. For this reason, it still makes sense for businesses to create their own company app.